| Private Wealth Management | Customized wealth management and financial planning services for HNIs and UHNIs. | Strong RM network across 18 cities, trusted brand, proprietary portfolio construction models, and strong client retention. | High Net-worth Individuals (HNIs) and Ultra High Net-worth Individuals (UHNIs). | Fee income from long-term clients and higher AUM segments. | 750 | 76 | Asset management fees and advisory commissions based on AUM and performance. | AUM-based fees with performance-linked incentives. | Increase in wealthy individuals, higher wallet share, market appreciation drives AUM growth. | Anand Rathi Private Wealth |
| Digital Wealth Business | Digital wealth advisory platform targeting mass affluent segment using automation and AI-enabled advice. | Phygital model blending human expertise and technology; partner-led distribution network. | Mass affluent clients with financial assets between Rs 10 lakhs to Rs 5 crores. | Technology-powered advisory and scalable client acquisition. | 29 | 3 | Subscription fees, platform commissions and advisory fees. | Subscription model with scalable digital services. | Growing digital adoption and mass affluent market expansion. | AR Digital Wealth |
| Omni Financial Advisors (OFA) Platform | Technology platform for Mutual Fund Distributors and Independent Financial Advisors to manage their client portfolios and business digitally. | Robust data management, secure platform, growing user base with 22 lakh clients served via platform. | Mutual Fund Distributors (MFDs) and Independent Financial Advisors (IFAs). | Software platform subscriptions and value-added digital services. | 7 | 1 | Subscription and platform usage fees from IFAs and MF distributors. | Subscription based with tiered service offerings. | Increasing need for digital tools for IFAs/MFDs; growth in mutual fund distribution. | Omni Financial Advisors |
