| Customer Experience Management (CXM) | Omni-channel customer support, lead generation, retention, and relationship management using voice and non-voice processes. | Proprietary digital tools, multi-lingual delivery centers, and strong global client relationships. | Global B2B clients in financial, telecom, retail, healthcare, and technology sectors. | AI-enhanced customer support and lead generation services. | 404 | 74 | Contractual client service fees based on service level and volume; recurring revenues from long-term engagements. | Predominantly fixed contracts with volume-based variable components; focus on sustained partnerships. | Rising demand for digital CX, automation through AI-powered chatbots, and sector-specific expansions especially in healthcare. | SmartCXM platform |
| Employee Experience Management (EXM) and HRO | Comprehensive payroll processing, HRMS, time and attendance, claims, and compliance management solutions. | End-to-end integrated HR and payroll ecosystem with AI capabilities and global statutory compliance expertise. | Enterprises and SMEs globally, including Fortune 100 companies across multiple industries. | SaaS HRMS platforms combined with high-value payroll compliance services. | 141 | 26 | Subscription and service fees for SaaS HR platforms combined with outsourcing service contracts. | Recurring subscription-based pricing supplemented by service-based fees. | Digital transformation in HR, AI-driven payroll accuracy, and new client acquisitions in enterprise and SME segments. | SmartPay, SmartHR, Buzzily HRMS platforms |
