| Entertainment | Mechanical rides, water parks, themed entertainment, arcades, resorts, and refreshments | Established brand in Vadodara, loyal visitor base, and diversified entertainment facilities | Primarily B2C, targeting families and tourists | Resort accommodations and food & beverage services | 2 | 100 | Revenue from ticket sales, food and beverage, and resort services | Direct ticket sales and service charges; no subscription-based models | Rising footfall, enhanced guest experiences, and expanding visitor base | Ajwa Fun World amusement park and resort |