What we do AJC Jewel Manufacturers Ltd is a B2B-focused manufacturer of 22K and 18K gold jewellery, offering plain, studded, and rose gold designs for men, women, and children. |
Founded in 2,014 |
Market share Growing presence as a key supplier to dealers and retail chains in India, expanding internationally via Sharjah facility. |
Problem solved Provides high-quality, customizable gold jewellery to wholesale customers, reducing procurement lead times via a proprietary digital platform. |
Top clients or who we serve Wholesale dealers, showrooms, corporates, small jewellery shops; mainly B2B with new B2C segment via Esthara Jewels. |
Key management Ashraf P (Chairman & Managing Director), Kunhimohamed P (Director) |
Our journey and innovations Started in 2014, expanded from gold jewellery to 18K rose gold in 2022, launched tech-enabled B2B portal and new silver jewellery brand Esthara Jewels. |
Where we operate India (primarily Kerala); expanding to Tamil Nadu, Karnataka, Andhra Pradesh; international footprint through Sharjah, UAE. |
Top products or what we offer 22K plain and studded gold jewellery, 18K rose gold jewellery, silver jewellery under Esthara Jewels, customized designs. |
Top brands Esthara Jewels (silver segment, new B2C brand); Vismaya Gold (original gold jewellery brand). |
Raw materials needed Gold bullions (22K, 18K), cubic zircon stones, coloured stones, consumables for jewellery making. |
Raw materials supplier Not specified; likely local and international gold suppliers. |
Recurring vs cyclical contribution Revenue driven by wholesale orders, largely cyclical but increasingly recurring via digital B2B platform. |
Our industry position Emerging manufacturer with advanced manufacturing and digital capabilities in jewelry wholesale market. |
Financial highlights FY23 Revenue ₹194.18 Cr (52% growth), Net Profit ₹2.86 Cr, Q3 FY26 net profit ₹3.45 Cr (69% QoQ growth). |
Geographical revenue split Primarily India with growing international contribution via Sharjah facility. |
Order book - |
Whats driving growth Tech-driven order management, expansion into silver jewellery, international operations, and retail launch. |
Our future plans Launch B2C silver jewellery platform Esthara Jewels, expand retail stores, increase Sharjah facility utilization, expand South Indian presence. |
Our green promise - |
Our people and values Growing team emphasizing operational excellence and customer-centric design; compliance with workplace safety laws. |
Key challenges ahead Scaling international operations, managing raw material costs, competitive jewellery market dynamics. |
Interesting facts First public company conversion in 2024, rapid profit growth with tech-enabled transition, acquiring 95% stake in Sharjah subsidiary. |
Risks and strategy Minimal reported risk; focusing on operational excellence, digital expansion, and geographic diversification. |
