What we do Ashapuri Gold Ornament Limited manufactures and wholesales gold jewellery, serving 2300+ retail outlets and reputable brands across India with over 18,000 designs. |
Founded in 2,008 |
Market share Trusted B2B supplier with presence in 11+ states and key clients like Titan, holding strong position among organized gold jewellery manufacturers. |
Problem solved Provides high-quality, design-led gold jewellery to organized retailers, reducing dependency on unorganized manufacturing and ensuring timely delivery. |
Top clients or who we serve Serves leading national and regional jewellery retailers including Titan, Tanishq, Malabar, Kalyan Jewellers; B2B wholesale focus. |
Key management Saremalbhai Soni (Chairman), Dineshkumar Soni (Managing Director), Jitendrakumar Soni (Joint Managing Director & CFO) with 24-36 years industry experience. |
Our journey and innovations Founded in 2008; went public in 2019; expanded manufacturing; partnered with Blue-Onxy Lifestyle; opened branches in major metro cities; significant in-house manufacturing capability. |
Where we operate Operations and sales network across multiple Indian states including Gujarat, Delhi, Maharashtra, Tamil Nadu, Karnataka, Punjab, Rajasthan, West Bengal. |
Top products or what we offer Gold jewellery collections with 18,000+ designs including antique, bridal, temple, Indo-western styles, along with customized B2B offerings. |
Top brands Multiple brand lines like Pan India Collection, Southern India Collection, North India Collection, Polki & Diamond Collection; known for craftsmanship and design variety. |
Raw materials needed Certified gold and ethically sourced diamonds. |
Raw materials supplier Not specifically named; supplies conform to BIS certifications and retailer standards. |
Recurring vs cyclical contribution Revenue mainly recurring through wholesale supply contracts with retail jewellery chains. |
Our industry position Organized supplier with increasing market share in the largely unorganized Indian jewellery manufacturing sector; recognized for quality and design innovation. |
Financial highlights FY25 revenue ₹317.4 Cr, PAT ₹12.04 Cr, EBITDA ₹17.23 Cr; consistent double-digit CAGR growth over recent years. |
Geographical revenue split Revenue generated pan-India, serving 11+ states with major contributions from corporate clients and large jewellery retail chains. |
Order book Significant orders secured from leading domestic jewellery chains, including ₹102 Cr domestic orders at IIJS Premier 2025. |
Whats driving growth Rising organized jewellery retail, expanded manufacturing capacity, design innovation, strategic client additions including Titan, and geographic expansion drive growth. |
Our future plans Expand presence in key urban centers and Tier 2 cities, strengthen sales teams, enhance digital engagement, and launch new themed collections. |
Our green promise - |
Our people and values Employs over 300 skilled artisans, emphasizing craftsmanship, quality, ethical practices, and transparent client relationships. |
Key challenges ahead Navigating commodity price volatility, competition from unorganized sector, and maintaining margin discipline amid scale expansion. |
Interesting facts Over 18,000 unique jewellery designs crafted in-house; listed on BSE SME exchange with successful ₹30 Cr IPO in 2019; long-standing client partnerships. |
Risks and strategy Manages raw material price risk via procurement strategies; focuses on in-house manufacturing to reduce subcontracting risk; strategic client diversification mitigates dependency. |
