| Consumer Platform | AI-driven mobile and Connected TV advertising platform delivering user acquisition and retargeting services. | Patented technology, data privacy certifications, global SSP partnerships, and integrated consumer journey capabilities. | Global brands, advertisers across ecommerce, gaming, finance, FMCG etc., B2B2C focused. | Proprietary AI algorithms and premium advertising inventory | 4808 | 97 | Performance-based advertising fees mostly on Cost Per Converted User model. | Cost per conversion model ensuring ROI; subscription fees from enterprise clients. | Innovation in AI/ML, expansion in emerging markets, and Connected TV advertising growth. | Appnext, Jampp, Mediasmart, RevX, Vizury, YouAppi |
| Enterprise Platform | Enterprise solutions for marketing analytics, campaign management and custom AI tools. | Customized solutions with AI expertise and integration with consumer platform stack. | Large enterprises and marketing agencies, B2B focus. | Software licensing and high-value consulting services. | 139 | 3 | Subscription and service revenue from enterprise clients. | Recurring subscription and consulting fees. | Growing demand for enterprise digital marketing analytics and AI-driven insights. | MAAS (Mobile Advertising as a Service) |
