What we do Affle 3i Limited is a global technology company specializing in AI-powered consumer intelligence for mobile and connected device advertising, enabling measurable digital marketing outcomes. |
Founded in 1,994 |
Market share A leading player in mobile advertising technology with strong presence in emerging and developed markets, commanding significant revenue growth and technology patents. |
Problem solved Solves digital advertising inefficiencies by delivering personalized consumer recommendations and high ROI conversions via its proprietary AI-driven platform. |
Top clients or who we serve Serves global brands across ecommerce, fintech, gaming, FMCG, government and more, focusing on B2B2C marketing solutions. |
Key management Anuj Khanna Sohum (Chairperson, CEO); Kapil Mohan Bhutani (CFO & COO); Parmita Choudhury (Company Secretary). |
Our journey and innovations Founded in 1994, evolved from private company to public in 2019; acquired multiple platforms globally; pioneered patented AI-based advertising and fraud detection solutions. |
Where we operate Operates globally with strong presence in India, Southeast Asia, North America, Europe, Latin America and Middle East. |
Top products or what we offer Offers Affle Consumer Platform Stack including Appnext, Jampp, MAAS, Mediasmart, RevX, Vizury, YouAppi for AI-driven marketing solutions. |
Top brands Appnext, Jampp, Mediasmart, RevX, Vizury, YouAppi – recognized for technology innovation, market leadership, and global reach. |
Raw materials needed Not applicable as core offerings are software platforms and digital services. |
Raw materials supplier - |
Recurring vs cyclical contribution Primarily recurring revenue from performance-based advertising contracts. |
Our industry position Strong technology moat with patents and AI expertise, leading growth in CPCU mobile ad market sectors globally. |
Financial highlights FY2024-25 consolidated revenue INR 22.66 billion, PAT INR 3.82 billion; 23% revenue and 29% PAT growth year-on-year. |
Geographical revenue split Approximately 33% India and 67% outside India across emerging and developed markets. |
Order book - |
Whats driving growth Growth driven by AI innovation, expanded global digital marketing demand, platform acquisitions, and new channel developments like Connected TV. |
Our future plans Focus on AI-first intelligence platform, new product launches in generative AI and Connected TV, and expanding global footprint. |
Our green promise Committed to energy efficiency and sustainable operations with low resource intensity business model. |
Our people and values Culturally diverse global workforce emphasizing innovation, ethics, and inclusion. |
Key challenges ahead Managing regulatory privacy changes, technology competition, and sustaining high innovation pace. |
Interesting facts Holds 39 patents globally, operates on a unique Cost Per Converted User model, serving over 3.9 billion connected devices. |
Risks and strategy Risks include ad fraud and regulatory shifts; mitigated via continuous R&D, patent portfolio, and privacy-first solutions. |
