| Processed Foods | Manufacture and sale of ethnic pickles, chutneys, frozen snacks, breads, ready-to-eat/ready-to-cook meals, spices. | Strong brand equity, global distribution network, food safety certifications, manufacturing scale, proprietary recipes. | B2B and B2C; serving diaspora, mainstream consumers globally, and Indian domestic market. | Branded ready-to-eat meals and frozen ethnic breads. | 505 | 85 | Sales of branded products through retail, e-commerce, and exports. | Fixed product pricing, wholesale and retail distribution channels. | Consumer demand for ethnic convenience foods, product innovation, expansion in modern trade and e-commerce. | Ashoka, Truly Indian, ADF Soul |
| Distribution | Agency distribution of FMCG foods mainly in US and UK markets. | Established distribution warehouses and cold chain facilities, strong relationships with ethnic retailers and FMCG brands. | B2B; retail chains, ethnic grocery stores in US and UK. | Distribution to mainstream retail and ethnic specialty outlets. | 85 | 15 | Distribution fees and margins from selling partner products. | Commission-based sales and distribution contracts. | Growing ethnic markets in US and UK, expanded warehousing and cold storage capabilities. | Camel, Aeroplane, Ashoka |
