| Marketplace | Online product marketplace offering value-priced goods across lifestyle categories supported by seller fulfillment. | Large seller network, strong technology infrastructure, data analytics capability, and brand recognition. | B2C buyers and B2B sellers across India focusing on value-conscious consumers. | Advertising and value-added seller services. | 249 | 49 | Transaction fees from sellers, advertising revenue, and services aiding seller performance. | Variable fees based on transactions and seller services. | Increasing customer base, deeper penetration in value segment, better seller onboarding, enhanced user experience. | Snapdeal Marketplace |
| SaaS | Cloud-based order, inventory, warehouse, logistics automation and marketing platforms for eCommerce businesses. | Integrated platform suite, client stickiness, exclusive logistics automation software, and industry partnerships. | B2B focused on large eCommerce sellers, consumer brands, and marketplaces. | Subscription software with scalability and low incremental costs. | 204 | 40 | Subscription fees, service charges for logistics automation and marketing tools. | Recurring monthly/annual subscriptions. | E-commerce growth in India, increasing demand for integrated SaaS solutions, acquisitions expanding product suite. | Unicommerce eSolutions, Shipway Technology, Convertway |
| Consumer Brands | Omnichannel women’s ethnic apparel retail in select Tier 1 and Tier 2 cities. | Localized brand presence, integrated backend technology, and focused regional expansion. | B2C consumers mainly in Andhra Pradesh and Telangana. | Store-level profitability and efficient inventory management. | 13 | 3 | Retail sales through physical stores and online channels. | Direct retail sales with focus on value pricing. | Expansion into new clusters, rising urbanization, leveraging Unicommerce for retail operations. | Rangita |
