What we do Allied Blenders & Distillers Limited manufactures and markets alcoholic beverages including whisky, brandy, rum, vodka, and gin across India and international markets. |
Founded in 2,008 |
Market share Leading player with over 35% market share in India’s mass premium whisky segment; flagship brand Officer’s Choice is globally recognized. |
Problem solved Provides a wide range of quality alcoholic beverages catering to diverse consumer preferences across price points and regions. |
Top clients or who we serve Serves B2C customers spanning mass premium to luxury spirits segments; exports to 31 countries including Middle East, Africa, and North America. |
Key management Alok Gupta (Managing Director) brings 35+ years in FMCG and spirits industry including Dabur and United Spirits. |
Our journey and innovations Founded in 2008, evolved through mergers; launched iconic brands like Officer's Choice and ICONiQ White; expanded into super-premium and luxury segments. |
Where we operate Pan-India distribution with 36 bottling units; international exports in 31 countries and expanding. |
Top products or what we offer Offers notable brands like Officer’s Choice Whisky, ICONiQ White Whisky, Sterling Reserve, Zoya Gin, Rangeela Vodka, and Arthaus Scotch Whisky. |
Top brands Officer’s Choice (#1 mass premium whisky, 35% market share), ICONiQ White (fastest growing global whisky brand), Sterling Reserve B7 (4th largest semi-premium whisky). |
Raw materials needed Key raw materials include Indian Grain Spirit, malted barley, botanicals, and packaging materials like glass and PET bottles. |
Raw materials supplier Sources raw materials domestically and imports premium Scotch malts; operates own bottling and distillation facilities for control. |
Recurring vs cyclical contribution Revenue is recurring, driven by steady consumer demand in alcoholic beverages with seasonal variations. |
Our industry position Among top Indian spirits companies; #1 in mass premium whisky exports; expanding super-premium and luxury offerings. |
Financial highlights FY25 revenue ₹8,072 crore; net profit ₹195 crore; EBITDA margin improved to 12.7%; robust growth post IPO in 2024. |
Geographical revenue split Majority (~97.4%) revenue from India; exports contribute ~2.6% with growing international penetration. |
Order book - |
Whats driving growth Portfolio premiumization, new product launches, expanded distribution, backward integration, and strong global brand recognition drive growth. |
Our future plans Investing in backward integration (distilleries, PET bottling), expanding luxury portfolio, scaling exports and enhancing margins by FY28. |
Our green promise Committed to sustainability by shifting to PET and aseptic packaging; reducing supply chain carbon footprint. |
Our people and values ~1,000+ employees with focus on talent retention, structured learning, inclusion, and performance-driven culture. |
Key challenges ahead Navigating regulatory changes, excise duty variations, supply chain security, and competitive premiumization pressure. |
Interesting facts Officer’s Choice is among top 10 global whisky brands; ICONiQ White is fastest growing millionaire whisky brand globally consecutively. |
Risks and strategy Faces industry regulatory risks mitigated by diversified portfolio, backward integration, and continuous brand innovation. |
