| Rice Trading | Supply and sale of basmati and non-basmati rice varieties in domestic and international markets. | Established sourcing and distribution network for rice trading. | B2B and B2C, including exporters, retailers and end consumers. | Premium basmati rice exports. | | | Revenue from direct sales of rice to retailers, wholesalers and export clients. | Sales based on market prices and contracts. | Demand for quality rice varieties domestically and abroad. | |
| Wellness Products | Manufacture and sale of herbal pan masala, sleep and beauty nutraceutical gummies. | Innovative healthier alternatives to traditional products; first-mover advantage in herbal pan masala. | B2C health-conscious and tobacco-alternative consumers. | Nutraceutical gummies and herbal products. | | | Product sales through retail and online channels. | Direct product sales, including sachets priced for affordability. | Rising health awareness, large market for pan masala alternatives and nutraceuticals. | Aayush Herbal Pan Masala, Dreamy Sleep Gummies, Beauty Vitamin Gummies |
| Health Services | Diagnostic tests via health ATM and telemedicine services. | Digital integration with government health initiatives; wide test menu with rapid results. | B2C general public seeking affordable health diagnostics and telemedicine. | Diagnostics and telemedicine integration. | | | Revenue from tests and health services fees. | Pay per test/service at affordable pricing. | Increased demand for affordable and rapid diagnostics and digital health solutions. | Aayush Health Centre |
